Anyone that is familiar with vehicles of the past or present is familiar with the Jeep name. While Jeep is little more than a brand name to some the Jeep vehicles are some of the oldest mass produced vehicles. Others credit Jeep with the beginning of what would become the sport utility vehicle. Despite changes in consumer expectations and market value Jeep has continued to be successful and has carved a place for itself in automobile history.

Perhaps the quintessential niche vehicle, the Jeep Wrangler has held the crown of ultimate off-roader ever since it was offered to the general public. This SUV's lineage goes back more than 60 years to the original military "Jeep," the now-legendary 4x4 that transported World War II soldiers and supplies over very rough terrain. Following the war, the Jeep CJ-2A ("CJ" stood for "Civilian Jeep") debuted and sported such "luxuries" as a tailgate, fuel cap and side-mounted spare tire. Back then, most Jeeps were bought by farmers and construction workers who needed to get places where there were no roads. The 1950s saw the introduction of the iconic CJ-5 nameplate, a model that lasted into the '80s with minimal changes. The Wrangler moniker came about in the mid-1980s as the singular replacement for the earlier CJs. Although the Jeep Wrangler did its forebears proud in terms of off-road prowess, a combination of that still-short wheelbase, loud and drafty cabin and tepid performance meant it was annoying at best as a daily commuter and road trip vehicle

With the all-new 2005 Jeep Wrangler Unlimited Rubicon, Jeep celebrates the marriage of its ultimate off-road rig - the Jeep Wrangler Rubicon - to the new, roomier, versatile Wrangler - the Jeep Wrangler Unlimited.

New York, Apr 4, 2007 - The Jeep® Liberty has remained a leader in the mid-size sport-utility vehicle (SUV) market since its introduction in 2002. The popular mid-size SUV gives off-road enthusiasts and owners their own sense of personal freedom and capability that only defines the Jeep brand. All-new from the ground up for 2008, the Jeep Liberty remains true to its legendary 4x4 heritage by offering two Jeep Trail Rated® four-wheel-drive systems - Command-Trac® and the all-new Selec-Trac® II. On-road ride and handling have been improved and refined with the new independent front suspension, new five-link rear suspension and rack-and-pinion steering. The Liberty's exterior has been redesigned, and takes on a more rugged, classic Jeep look that is sure to captivate the attention of current Jeep Liberty owners and broaden its consumer appeal. Inside, cargo and storage space increases and seat comfort improves. Making its world debut is the new Sky Slider full-open canvas roof, an industry-exclusive; giving the Jeep Liberty that "Only in a Jeep" open-air experience. Remote start, rain-sensing wipers, memory seats and mirrors, and express up/down windows are added to the vehicle's ever-growing list of available features and options. There are two models - Jeep Liberty Sport and Jeep Liberty Limited.

New York, Apr 4, 2007 - The Jeep® brand unveiled today the 2008 Jeep Grand Cherokee that features an all-new 4.7-liter V-8 engine that delivers a 30 percent increase in horsepower, a 10 percent increase in torque and improved fuel economy compared with the engine it replaces. The 2008 Jeep Grand Cherokee also offers a refreshed interior and exterior design and a host of innovative premium amenities, including one not found on other full-size sport-utility vehicles (SUV) on the road today - SIRIUS Backseat TV. The vehicle will arrive at Jeep dealerships starting this fall. "With a choice of five engines, three four-wheel-drive systems and more premium amenities than ever before, the 2008 Jeep Grand Cherokee sets the benchmark for full-size SUVs just as it did when it debuted in 1992," said John Plecha, Director - Jeep Brand Marketing and Global Communications. "Now available with SIRIUS Backseat TV, the 2008 Jeep Grand Cherokee just made road trips or short trips with kids even more enjoyable."

The all-new 2007 Jeep Wrangler blazes a trail no other vehicle can follow,” said Jeff Bell, Vice President – Jeep, Chrysler Group. “Just as it did when it first debuted in 1941, Jeep Wrangler sets a new benchmark in off-road capability.

2007 - Chrysler will debut eight ultra-customized Chrysler, Jeep® and Dodge vehicles at the Specialty Equipment Market Association (SEMA) trade show, the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry. The SEMA show will be held Oct. 30 - Nov. 2, 2007 at the Las Vegas Convention Center. Chrysler's 'tricked, tuned and customized' Chrysler, Jeep and Dodge vehicles were conceived and designed for SEMA by the Mopar Underground design team, a group of in-house automotive enthusiasts who donate their time to the SEMA project vehicles.

Auburn Hills, Mich./Stuttgart, Germany, Nov 7, 2007 - Jeep® brand sales outside North America have grown 15 percent in 2007, and the brand led Chrysler LLC sales outside North America with 79,520 units sold through October. The Company's International sales increased 14 percent (19,797 units) for the month and were up 18 percent for the year (196,626 units). That added a 29th month to the Company's record of consecutive months of year-over-year sales increases. Markets with a growing auto industry have been promising for Chrysler. Through October 2007, sales in regions such as Asia Pacific, Latin America and the Middle East have seen growth of 17 percent, 25 percent and 65 percent respectively. The increased sales in emerging markets, especially China, Brazil and Russia, have contributed significantly to the Company's overall growth outside North America.

To raise public awareness about our severely injured service men and women, the Arkansas Crawlers 4x4 Club enlisted assistance from several aftermarket parts specialists. The result is the Warrior Jeep. This custom 2007 JK Wrangler -- donated by Superlift -- will be given away in a random drawing on December 1, 2008. Sweepstakes tickets are tax-deductible and cost $25 each. All proceeds go to the Wounded Warrior Project.

Mopar®, Chrysler LLC's original equipment parts manufacturer, embarks on a new frontier with its new 'Trail' product segment initiative. Mopar will offer authentic performance parts to Jeep® and Dodge enthusiasts who want to go anywhere and do anything. For years, Mopar set the standard in the 'Muscle,' 'Street' and 'Speed' scenes. The next logical step was to add 'Trail' to the Mopar portfolio and go off-road. To be authentic in this market segment means having the right combination of durable and reliable high-performance parts. For development and testing, Mopar will dive into off-road competition with a new Mopar-sponsored team set to debut at the SCORE International Baja 1000 on Nov. 10.